Choices always at the cutting edge
Since 2011, Fassa has been sponsoring the Montichiari Velodrome in Brescia, a splendid and futuristic covered stadium for speed track racing, opened in 2009. With its characteristic form reminiscent of the classic shape of the bicycle helmet, the Velodrome can host not just sports competitions, but also other events, meetings and performances. The company decided to sponsor the Velodrome to reinforce its ties with the local area as it has been based in Montichiari since 2006 with a cutting-edge production site dedicated to manufacturing top-quality lime, an important plant created recently with the aim of doubling production. But the strategic decision also has a more "sentimental" aspect, reinforcing the bond of affection with the world of bicycle racing which saw the Fassa Bortolo brand as an international protagonist for a number of years.